Could the Future of Online News Be… Relevant Content?

John Yemma, Editor of The Christian Science Monitor, thinks so.

There is no future in a paywall. No salvation in digital razzle dazzle.

There is, however, a bold future in relevant content.

Universal Adam highlights the CSM’s success with online-centric publishing. Back to John for an explanation of what that means.

A year ago, we ceased publishing the daily, 100-year-old Christian Science Monitor newspaper and launched a weekly magazine to complement our website, on which we doubled down by reorienting our newsroom to be web-first. Our web traffic climbed from 6 million page views last April to 13 million in February. Our print circulation rose from 43,000 to 77,000 in the same period.

No-one is claiming that CSM has solved the problems facing the media. John remarks that the newsroom is still “evolving.” What works for the CSM may not work elsewhere: CSM has the support of the church, whereas other publications have the support of, say, Rupert Murdoch.

But CSM has taken a bold step (as bold as Intel’s when it got out of memory chips to concentrate on processors?), and the limited and early indications we can see are positive. I recommend reading John Yemma’s piece in full.