A couple of recent posts on Mashable emphasize the extent of assimilation into the Faceborg. Let’s start with Stan’s statement: “The days of having a separate login and password for each online service we use are behind us. Now, you can log into most sites and services using your social network’s ID.”
Facebook has a 46% identity share: the emphasized term is mine, while the infographic from which I cropped the image, and the research on which it is based, are from Gigya.
From this (data) point start many lines of discussion. I’ve already started the Faceborg line. In an almost opposite direction goes the “calm down, identity is more than just login” line. A line I find interesting starts with Stan’s choice of words; in the above quote, he seems to assume that your ID will come from a social network, rather than from a blog or other service.
But on to the second Mashable post, this one written by Ben. He reports (based on a study by Oxygen Media and Lightspeed Research) that “as many as one-third of women aged 18-34 check Facebook when they first wake up, even before they get to the bathroom.” My first reaction was: whatever happened to laptops and multitasking? I hope that your reaction is more profound.
Feel free to react to any aspect of this post via comments.
Changing Way 