Content and Connection Revisited, Again

Mashable Ben’s recent op-ed on Facebook, Twitter and The Two Branches of Social Media prompted me to ask two of my favorite questions. How does this fit in with what I’ve posted? How does WordPress fit in?

Ben’s two branches are social networks and information networks. They correspond respectively to connection and content. The correspondence isn’t exact: for example, I see connection and content as two elements of that mix in different ways in different social media tools, rather than as separate branches. I agree with Ben that the distinction between social networks (which emphasize connection) and information networks (which emphasize content) illustrates a fundamental difference between Facebook and Twitter.

WordPress is more about content than about connection in that it’s more for building information networks than for building social networks. But of course, WordPress is a platform on which you can build pretty much what you want, and social networking has already been built on top of it, in the form of BuddyPress.

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