Social Media Grows in Terms of Connection, Not Content

I’ve long thought of the web as being about two things: content and connection. According to research by Forrester, connection is growing, while content creation is flat. I find this rather sad, since the ease of publishing is one of the things I like about the web.

There are posts at GigaOm and at Mashable, each of which provides a table showing that the percentage of web users considered Creators has dropped a little over the past year in both the USA and the EU. Neither post links to a post or page at Forrester. It seems strange that there isn’t a post at the Groundswell blog, since Groundswell seems to have provided the framework for the research.

Update, the following morning: there is now a post at Groundswell.

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