Simplify Music the Android Way

Alternatives to Lala are much sought-after at the moment, if the search traffic arriving at my post with that title is any guide. One things I didn’t mention in that post, or in the follow-up about music lockers, is that I was disappointed when Lala was acquired by Apple, rather than by Google.

One of the many interesting pieces of news coming out of Google I/O is that Google did make a music-related acquisition recently: Simplify Media. According to MG at TechCrunch, Google will use the acquired technology to give your Android devices access to your music – including music you’ll soon be able to buy in the Android marketplace.

Farhad at Slate provides more detail and enthusiasm.

As [Google’s Vic] Gundotra explained, you’ll do this by installing a small app on your desktop that will send your music… to the Internet… Once the files are online, your phone will have access to your entire music library whenever you’ve got an Internet connection… Even though the music doesn’t live on your phone, it behaves exactly as if it does.

Count me interested, although not inclined to get as carried away as Farhad. Here’s where he goes further than I’m willing to.

In the future, not only will you not get a CD when you buy an album, you won’t even get a digital file. All you’ll have is an access flag tied to your account in a database in a server farm in some far-off land.

I know that land: it’s Lala land, which got taken over, and is about to shut down. That model counts has too many breakable components to be feasible in the forseeable future.